Services for Brands

Feeling lost in the world of Instagram, Social Media & Influencer Marketing?

I’m here to help

Influencer Marketing & Relations

Influencer marketing is a reflection of our time, where the power is in the hands of the consumer rather than in the hands of brands. With my experience, I offer companies the opportunity to enable a sensible and especially sustainable integration of influencer marketing and relations into their marketing mix.

My goal is to learn or optimize my client’s influencer marketing skills. Therefore I see myself as an interpreter between influencers and companies in order to achieve the best outcome. Because only when influencers and companies work hand in hand, the goals in influencer marketing can be achieved.

My Influencer Process:

Communicating with influencers requires a lot of expertise (trust me :)). I convey to you what is important and how advertising on Instagram can be played and displayed via the Content Creator.
Further finding the perfect influencers for your brand can be a very long, and very time-consuming process. Especially when it is not your area of expertise. But this is what I do, it’s my work, day after day, week after week, and year after year.
In the next step, I accompany you in the operative business (campaign management) and support you with strategic tips. I handle all the hassle, the entire influencer contracting & influencer negotiating process.
I know how important it is to report on your KPIs in order to ensure comprehensive learnings for future influencer campaigns. Whether it is generating leads, increasing sales, improving awareness, or any other goals you might have.

Social Media Workshop

How to survive in the world of Instagram & Co? I’ll help your navigate this fast-moving and very complex sphere.

My large network of advertisers from different areas makes it easier for customers to get into the Instagram world. They also benefits from my industry insights, which I have collected over the years, my sense of trends and my constantly growing wealth of experience.

what’s included

Instagram Basics (building organic reach, understanding the algorithm, producing and preparing content, reporting etc.)
Internal training for employees/freelancers regarding social media marketing "From conception to implementation"
Cases Study – Analysis and revision of an existing social media strategy and measures.

more services

Brand Services - Carousel

Creative Concepts & Social Campaigns

I like to help brands create beautiful content that attracts the right kind of attention. I design and produce creative content that promotes brands’ products in a unique way. Content marketing isn't the same as advertising or sale promotion. You want people to see your content, connect with your brand, and have an experience that will stay with them. You don't want them to walk away from it feeling as if you just tried to sell to them.

Developing campaigns & projects which are distinguished by individual and authentic storytelling. Focused on smarter content strategies and richer visual narratives as well as by target-oriented steps and action through the digital field.

Channel Management

As a brand you need to build and sustain your relationship with your costumers through all the Social Media channels to provide them with all the information they need on different channels.

I help you to manage your channels, planning & spreading good content through all touchpoints and taking care of your community by answering all questions on a personal level.

Event & Photoshoot Planning

Good content means effort, time, and also high internal costs – so why not use the influencers' passion for photography and storytelling? I bring influencers and brands together to create special content and to attract concentrated attention and make brands come alive.

Testimonials

Die Zusammenarbeit mit Carolin bereitet durch ihre wunderbare Art immer viel Freude und ist zudem sehr professionell. Carolin geht individuell auf die Kundenbedürfnisse ein und ist sehr engagiert für jede Herausforderung oder Aufgabenstellung die beste Lösung zu schaffen. Durch ihre Erfahrung gekoppelt mit ihrer Kreativität liefert sie immer tolle Ideen und erzielt die gewünschten Ergebnisse. Ganz klar eine absolute Empfehlung!

Alina S. – Jungle Guide

Coming together is a beginning. Keeping together is progress. Working together is a success. The nicest thing about our teamwork is, that I always have Caro on my side. Together we are awesome.

Carolin Färber – Content Creator @cocos_wonderland

Mit Caro zusammen zu arbeiten macht echt spaß. Egal wie verückt die Idee, Sie findet einen weg das ganze möglich zu machen. Ich freue mich schon auf die nächste Produktion.

Sebastian Schieren - Filmmaker & Content Creator

Wir, THE FLOOX, sind ein Kunst-Start-Up aus Stuttgart und nutzen das Medium Kunst um auf gesellschaftlich-relevante Themen aufmerksam zu machen. Caro hat mit uns gemeinsam eine Influencer-Strategie ausgearbeitet. Sie hat uns mit ihrer Erfahrung bei der Auswahl geholfen, wertvolle Kontakte hergestellt, bei den Gesprächen supportet und uns bis zur Auswertung unserer ersten Kampagne begleitet. Caro hatte dabei ein super Gespür für unsere Brand, war super schnell in der Ausarbeitung und Reaktion. Definitiv unsere go-to-woman für alles rund um das Thema Influencer:innen!

THE FLOOX

Die Zusammenarbeit mit Caro ist so wie man es sich wünscht - unkompliziert und professionell und pragmatisch! Das bedeutet, kurze Briefings, gutes Feedback und rasche Umsetzungen. Quick and Dirty auf der operativen Ebene und eine Sparringpartnerin in der Strategie - Merci dafür und jederzeit gerne wieder!

Thilo Schnittman – Saint Elmo´s Tourismus

Selected Work

The best way to get to know me and my way of working is taking a look behind the scenes and checking actual work I’ve done.

Ready to get this influencer thing started?

Well then hit the button below and send me your inquiry straight away. I am here to help you and your business upgrade to the next level of influencer and social media marketing.

Work with me